When Slogans Lose Their Meaning
Slogans are meant to convey an idea, inspire people and give expression to a collective cause. The most memorable slogans in our public life have carried a message that was larger than the words themselves. Consider Netaji Subhas Chandra Bose's famous call, “Tum mujhe khoon do, main tumhe azadi doonga,” or Lal Bahadur Shastri's “Jai Jawan, Jai Kisan.” Slogans such as “Dhan aur dharti bant ke rahegi” and “Jo jotega, woh malik hoga” likewise emerged from particular social and political movements and sought to mobilise people around a cause. Even the more recent “Har Har Modi, Ghar Ghar Modi” was designed to convey a political message and mobilise supporters. Against this background, slogans such as “Ek kachori, do samosa, in mardon ka kya bharosa” sound less like a meaningful call for social change and more like an attempt at ridicule. Heard in the context of protests over women's safety, the sentiment behind the slogan may be understandable: women have legitimate and serio...